Majnu Lounge-SMM
Client
Majnu Lounge
Date
January, 2023
Service
Social Media Marketing
Budget
$1500
Description
Majnu Lounge, a vibrant and dynamic hub combining a restaurant, hookah lounge, and weekend event venue, approached Ronnex with a vision to establish itself as the ultimate destination for nightlife enthusiasts. From live Bollywood fusion nights to themed events, the lounge needed a cohesive digital presence that showcased its unique offerings, including exquisite food, signature cocktails, premium hookahs, and immersive entertainment experiences.
Ronnex successfully transformed Majnu Lounge’s online presence, turning it into a recognizable and thriving brand through targeted social media management, creative campaigns, and strategic digital marketing efforts.
Project Brief
The goal was to craft a captivating digital identity for Majnu Lounge, one that would resonate with its audience and amplify its visibility. The project focused on:
- Building a consistent social media presence across platforms like Instagram and Facebook.
- Highlighting the lounge’s key USPs – live events, signature cocktails, premium hookahs, and its cozy yet lively atmosphere.
- Driving footfall for events like Sufiana Saturdays, Bollywood Fusion Nights, and live screenings.
- Engaging with the target audience through visually appealing posts, reels, and posters.
- Promoting new menu launches, special offers, and themed nights with high-impact creatives and campaigns.
Strategy
Ronnex devised a comprehensive strategy tailored to Majnu Lounge’s niche and audience:
- Developed a content calendar blending event promotions, menu highlights, and behind-the-scenes moments.
- Designed high-quality posters, reels, and videos to capture the lounge's vibrant atmosphere.
- Created engaging captions, trending hashtags, and visually striking content for maximum reach.
- Promoted themed nights (e.g., Sufiana Saturdays) with eye-catching campaigns.
- Promoted happy hours, menu launches, and special offers to increase footfall.
- Established Majnu Lounge as the go-to spot for food, drinks, hookah, and entertainment.
Project Result
1. 50% Increase in Footfall
Themed events and promotional campaigns successfully attracted a larger audience.
2. Engagement Boost
Social media engagement rates soared, with an average increase of 60% across platforms.
3. Improved Visibility
Majnu Lounge’s Instagram followers grew by 40%, while Facebook reach doubled in six months.
4. Event Success
Events like Sufiana Saturdays and Bollywood Fusion Nights solidified Majnu’s reputation as a premium venue.
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