Patel Paan Parlor-SMM
Client
Patel Paan Parlor Truganina
Date
January, 2023
Service
Social Media Marketing
Budget
$1500
Description
Patel Paan Parlour Truganina is a vibrant destination offering a fusion of authentic Indian paan, desserts, milkshakes, thick shakes, ice creams, falooda, and more. Known for its creative offerings like Kesar Pista Falooda, Rabdi Jalebi, and specialty milkshakes, it has become a community favorite for Indian cuisine enthusiasts in Melbourne.
The business is also deeply engaged in events and promotions, showcasing cultural celebrations such as Qawwali Nights and festivals like Holi and Diwali.
Project Brief
Ronnex was entrusted with managing the digital marketing and social media presence of Patel Paan Parlour Truganina. The objective was to enhance brand visibility, drive foot traffic, and establish the parlour as the go-to spot for authentic Indian flavors. This included crafting captivating content for promotions, highlighting seasonal specialties, and building engagement through culturally relevant campaigns.
Strategy
The strategy focused on creative content creation, cultural engagement, and interactive promotions to build a strong brand presence and connect with the target audience.
- Designed engaging visuals and captions highlighting key offerings and promotions.
- Promoted seasonal specialties and limited-time offers to drive foot traffic.
- Developed culturally resonant campaigns for events and festivals.
- Encouraged user interaction through giveaways, polls, and comment-based discussions.
- Built narratives emphasizing the parlour’s authentic heritage and innovative offerings.
Project Result
1. Enhanced Brand Visibility
Achieved consistent growth in social media followers, with a notable increase in engagement metrics such as likes, comments, and shares.
The culturally resonant campaigns boosted the brand’s recognition within the Indian community in Melbourne.
2. Increased Foot Traffic
Promotions like “Buy 1 Get 1 Free” and “Freebies on Anniversary Week” successfully attracted customers to the parlour, driving sales and customer retention.
3. Community Connection
Events like Qawwali Night and festive promotions strengthened the brand’s ties with the local community, making Patel Paan Parlour a hub for cultural gatherings.
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